Keyword Marketing Research

When advertising in Pay Per Click networks such as Adwords, you can get insights on good website titles, URLs etc. you otherwise would not have. There are many click through studies on the net how to increase CTR. One such click through study tested importance of difference between two else seemingly similar display URLs.

Combined with search data available from Pay Per Click networks, testing ads in e.g. Google Adwords and Yahoo Search Marketing can help you choose good website titles, URLs etc. for organic search. However, why limit yourself to that? The CTR on your ad text can also help you determine areas of interest for potential customers. Consider it extra value for the money spend on paid search and PPC Pay Per Click

Having a high click-through rate on your ads in paid search will most likely decrease your cost per click as most search engines offering ads appreciate serving relevant results that gets clicked. This means you have every incentive to test and test again. Things you can try:

• Experiment with call to action phrases.
• List benefits and features in different styles.
• Split search keywords into specific adgroups.
• Find related keywords using keyword research tool.
• Optimize landing pages to match keywords you bid on.

Paid search networks are different, and you can not expect the same ads perform equally well on all search engines. Besides different competition, the quality of keyword search and ad matching can vary. You should monitor all networks you advertise on and not necessarily be willing to pay the same for all clicks.