Keyword Marketing Research

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Category: Paid Search

Increasing CTR Click-Through Rate

7 February, 2008 (01:27) | CTR Optimization, Paid Search | 2 comments

When advertising in Pay Per Click networks such as Adwords, you can get insights on good website titles, URLs etc. you otherwise would not have. There are many click through studies on the net how to increase CTR. One such click through study tested importance of difference between two else seemingly similar display URLs.
Combined with [...]